An air freshener device comprises one or more planar elements that can move relative to a base, where each planar element is connected to the base by a flexible connector, and where each planar element releases a fragrance. The planar elements and the flexible connectors are disposed in a plane. The planar elements may be made of an inexpensive paper material and may bear images or text. The air freshener device imparts fragrance to an area and has moving parts that entertain viewers and also attract the attention of viewers. When mounted in an automobile, for example, the device can entertain child or adult passengers. The device can also convey a statement, using images or text, to drivers of nearby automobiles, who will notice the device because of its motion.