A gift card presenter includes a base portion folded along a fold line and having an inner and outer surface. A support portion is folded along a fold line and includes opposite ends on either side of the support portion fold line, which are secured to the inner surface of the base portion on opposite sides of the base portion fold line. The support portion defines an opening adapted to receive and support a card, which travels through the opening until it engages the base portion. The unfolding of the base portion causes the support portion to unfold and move toward the base portion, which forces the card back through the opening and outward from the support portion, thus creating a pop-up effect.