An eyewear point-of-sale assembly for reading glasses, sunglasses or the like packaged with a carrying case such that a consumer may try on the eyewear without removing the eyewear from the packaging and without separating the carrying case from the eyewear. In one embodiment the packaging is formed from a planar template having a display panel that engages a conventional hanging-type display, a middle panel hingedly attached to the display panel, and defining a tab that engages an upper end of the case, and a lower panel that wraps around a bottom end of the case. The middle panel includes a lower portion that wraps around one temple portion of the eyewear. In another embodiment the packaging is formed from a planar template including a display panel, and a main panel that wraps about the case, and includes means for retaining one temple portion of the eyewear.