A method is disclosed for providing a requested contents and associated contents to a user of a client computer system. A provider's server receives a request from the client computer system to send a first object in an HTML page for display on the client computer system. The provider examines the requested first object and includes a related second object in the HTML page. The HTML page with both objects is then sent to the client computer system for display. In an alternative embodiment, the HTML page is sent to the user with code to receive and display one or more objects sent independently from a second server to the user based on the first content or on user action within the first content.