Invention Grant
- Patent Title: Keyword bidding strategy for novel concepts
- Patent Title (中): 新概念的关键字出价策略
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Application No.: US11607299Application Date: 2006-11-30
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Publication No.: US07941436B2Publication Date: 2011-05-10
- Inventor: Alexandrin Popescul , Clifford A. Brunk , Byron Dom
- Applicant: Alexandrin Popescul , Clifford A. Brunk , Byron Dom
- Applicant Address: US CA Sunnyvale
- Assignee: Yahoo, Inc.
- Current Assignee: Yahoo, Inc.
- Current Assignee Address: US CA Sunnyvale
- Agency: Brinks Hofer Gilson & Lione
- Main IPC: G06F17/00
- IPC: G06F17/00 ; G06F17/30 ; G06Q30/00
Abstract:
A system and method are disclosed for identifying a keyword that is a novel concept or anomaly based on prior search results for the keyword. Advertisements may be sold for the keyword, or the keyword may be purchased or recommended for purchase based on anticipation of increased future searches on the keyword.
Public/Granted literature
- US20080133503A1 Keyword bidding strategy for novel concepts Public/Granted day:2008-06-05
Information query
