Methods, systems, and computer program products for providing application services to an end user domain are disclosed. A method includes providing a multimedia applications gateway that is connected to an access gateway for the end user domain of the application services or a multimedia applications gateway that includes an integrated access gateway function. The access gateway is communicatively coupled to end user devices at the end user domain. The method also includes configuring the multimedia applications gateway to convert network communications of a selected application service that is downloaded to the access gateway and transmitted from the access gateway to an end user device into communications having an open standards protocol recognized by each of the end user devices. The method further includes executing the selected application service via a virtual machine operating on an operating system of the multimedia applications gateway, and monitoring activities occurring in response to execution of the selected application service.