A platform that may be used to dynamically reallocate resources to support an Internet application is disclosed. In an embodiment, the platform may include two layers of distribution, one at the domain name server (DNS) layer and one at an Internet data center layer. The platform may include a dynamic resource allocation manager that causes instances of applications to be initiated in Internet data centers in response to dynamic conditions and characteristics of the application. A monitoring system module may be provided to keep the dynamic resource allocation manager informed as the health and utilization of instances of the application.