A fuel-fired water heater is provided with a combustion chamber assembly, representatively a sealed combustion chamber assembly, operative to create from combustion air delivered thereto via a circumferentially limited vertical side portion thereof a flow of primary combustion air to the underside of a centrally disposed fuel burner within the assembly via a first location underlying the burner, a first flow of secondary combustion air delivered to the burner via the first location, and a second flow of secondary combustion air delivered to the burner via a second location outwardly circumscribing the first location.