A device for a work vehicle eliminates uncomfortable operation feeling, improves the working efficiency, and reduces thermal load on a clutch and transmission shock. It is determined whether the current travel direction of the vehicle body is a forward travel direction F or a reverse travel direction R based clutch oil pressure of the forward clutch or reverse clutch. Braking force of a brake device is controlled such that the brake device is activated on the conditions that the travel direction position selected by the travel operation lever and the travel direction determined by a travel direction flag are opposite to each other, and the detected vehicle body speed is equal to or greater than a predetermined threshold value.