Methods, media, and mobile devices for providing information associated with a visual code are provided. In some embodiments, methods for providing information associated with a visual code are provided, including capturing an image including a visual code and non-visual code regions using a mobile device; selecting a non-visual code region of the non-visual code regions based at least in part on the visual code and an orientation of the mobile device relative to the visual code; retrieving information associated with the selected non-visual code region; and displaying the retrieved information on the mobile device.