In a liquid crystal display apparatus realizing a dual view display by bonding a liquid crystal panel and a parallax barrier, the parallax barrier separates display images by treating three pixels including R, G, and B pixels as one unit (one picture element). At this time, luminance variation due to crosstalk concentrates on a right-end pixel among the three pixels constituting the one picture element (in a case where each pixel receives data from a source line immediately on the left of the pixel). Accordingly, the right-end pixel is arranged to be a B pixel that has a low correlation with luminance information and in which influence of crosstalk is hard to be viewed. Further, an applied voltage to be supplied to the display pixel of the B (blue) color and an input gradation are set to have a relationship along a γ curve that makes luminance variation difficult to occur in a low luminance area.