Disclosed herein are exemplary techniques for initiating a direct wireless link between two wireless devices. The method includes transmitting, a first frame from a first wireless device having a destination media access control (MAC) address; receiving, at the first wireless device, a second frame from a second wireless device, the second frame having a destination MAC address and being intended for a wireless device other than the first wireless device; and establishing a direct wireless link between the first wireless device and the second wireless device when the when the destination MAC address of the first frame matches the destination MAC address of the second frame.