A wireless communication device, and a method thereof, for media burst control of discrete content for a push-to-cellular communication. One circuit of device communicates continuous data via a real time data, such as RTP. Another circuit communicates control information associated with the continuous data via a real time control protocol, such as RTCP. A third circuit communicates discrete data and control information associated with the discrete data via a non-real time protocol, such as MSRP. A request signal for floor control is transmitted by a first device and received by a second device via a non-real time protocol associated with discrete media. The discrete media is then transmitted by the first device and received by the second device via the non-real time protocol.