The facilities optimization method utilizes Coulomb's law to model placement of facilities relative to a population using the facilities. The natural phenomenon of electrical charge attraction and repulsion can be used to model a wide variety of facility layout and planning problems. The physical phenomenon of charge interaction is simulated and used to effectively find a solution for a facilities supply-demand problem. Utilizing the charge model, problem solutions are naturally reached and are self-adjusting in response to parameter changes in the problem. A methodology for static, dynamic, elastic or inelastic demand is provided. The charge simulation approach supports any distance metric. The method always provides a solution regardless of the initial conditions used. The method provides high flexibility in choosing arbitrary demand and supply patterns.