A method of optimizing log truck productivity utilizing technology allowing the entry of log truck orders from the field. The present invention generally seeks to improve productivity by (1) minimizing the distances log trucks drive with empty loads and (2) improving coordination between groups of log truck drivers and groups of log loaders to allow for more efficient cross-servicing between the parties. Using the load input device, a loader operator in the field enters a “load ticket” that specifies a mill destination, a desired pickup time for the truck to arrive at the logging site and a desired trailer configuration type. This order is transmitted to a server where it is a received into a centralized application or server. A computer running optimization software can match the load with available trucks or trucks about to become available.