Generally, a method and apparatus provides for rating user generated content (UGC) with respect to search engine results. The method and apparatus includes recognizing a UGC data field collected from a web document located at a web location. The method and apparatus calculates: a document goodness factor for the web document; an author rank for an author of the UGC data field; and a location rank for web location. The method and apparatus thereby generates a rating factor for the UGC field based on the document goodness factor, the author rank and the location rank. The method and apparatus also outputs a search result that includes the UGC data field positioned in the search results based on the rating factor.