A system is configured to calculate an evaluation index of sample ink amount data from a color difference evaluation index and an image quality evaluation index and create a profile on the basis of a sample with a high rating value. When the image quality evaluation index is predicted, the image quality evaluation index corresponding to any sample ink amount data is estimated based on a profile produced on the basis on actual evaluation. A printer driver is configured to create a plurality of profiles by using different indices in this system and to perform color conversion by using the plurality of profiles. The plurality of profiles are appropriately selected according to the user's needs, printing conditions, and type of printing object image.