A packaging and applicator device for a makeup composition includes a receptacle for containing the composition and an applicator for applying the composition. The applicator includes a handle of elongate shape, having a longitudinal axis and a rotary applicator member movable relative to the handle about an axis of rotation that does not coincide with the longitudinal axis, the applicator member defining an applicator surface that projects outwards between free surfaces of the applicator member and that is for loading with composition. The axis of rotation is inclined relative to the longitudinal axis and is not perpendicular thereto; and/or the applicator member is offset laterally relative to the handle so that a proximal side of the applicator surface is free.