A car freshener system includes a portable reservoir seated within the vehicle, a predetermined volume of a liquid air freshening compound housed within the reservoir, and a portable discharge casing disposed within the vehicle with a rotary discharging mechanism housed therein. The discharge casing includes an input port and an output port in fluid communication with the reservoir in such a manner that the liquid air freshening compound is caused to enter through the input port and travels along a unidirectional arcuate path defined along a major interior circumference of the discharge casing prior to exiting through the output port.