In one embodiment of the present invention, in the case of dark display on sub-pixels, a sub-frame processing section is disclosed which sets video data for a sub-frame to a value falling within the range for dark display, and increases or decreases video data for a sub-frame so as to control luminance of the sub-pixels. In the case of bright display, the sub-frame processing section sets video data to a value falling within the range for bright display, and increase or decreases video data so as to control luminance of the sub-pixels. A modulation processing section corrects video data of each frame and then outputs corrected video data to the sub-frame processing section. Also, the modulation processing section predicts luminance that the sub-pixels reach at the end of the frame and then stores prediction results for correction and prediction in the subsequent frame. This realizes a display device which is brighter, has a wider range of viewing angles, restrains deteriorated image quality caused by excessive emphasis of grayscale transition, and has improved moving image quality.