According to an aspect of the invention, there is provided a wireless communication apparatus for performing a first wireless communication with a first channel having a first bandwidth, and a second wireless communication with a second channel having a second bandwidth wider than the first bandwidth and having a frequency band covering the first channel, in accordance with CSMA/CA system by carrier sense, including: a predicting unit predicting a first time required until a transmission right for the first wireless communication is captured, and a second time required until a transmission right for the second wireless communication is captured; a judging unit judging that either one communication is recommended based upon the first and second times; and a producing unit producing, when judged that a wireless communication different from a present wireless communication is recommended, a notification frame including information indicative of the recommended wireless communication.