A container seal having a releasable, integral promotional token attached thereto comprises a sealing sheet bound to a promotional token by a releasable adhesive. The sealant sheet has a tacking surface and a sealing surface. The promotional token has a tacking surface and an obverse surface. At least one surface of the promotional token has promotional indicia visible thereon. The tacking surface of the promotional token is bound to the tacking surface of the sealant sheet by a releasable adhesive, so that the promotional token is peelably removable from the sealant sheet when the sealant sheet is bound to the finish of a container. The promotional token consists of a material selected from the group consisting of a layer of paper or synthetic fabric, a layer of paper or synthetic fabric laminated to a polymer film, and a layer of paper or synthetic fabric laminated to two polymer films, and optionally, the tacking surface of the promotional token or the tacking surface of the sealant sheet comprises a release coating.