A multifunctional rotary switch for operating an electronic device is providing having a roller with an axis of rotation. The roller has a bidirectional rotational mode of operation where the roller rotates in both a clockwise and counter clockwise direction around the axis, a translational mode of operation where the roller is moved in a direction substantially parallel to the axis of rotation and a pushing mode of operation where the roller is moved in a direction substantially perpendicular to the axis of rotation.