A system for customizing ringtones. The system including a server configured to facilitate generating a customized ringtone based on a sample recording. The system including a phone configured to display a user interface as a function of customization signals received from the server. The customization signals being related to customization options available for customizing the recording sample. The phone being configured to communicate at least one user selected customization option to the server for use by the server in customizing the sample recording and generating the customized the ringtone.