A merchandise presentation method includes: a step of preparing a standard value relating to work data, which specifies work performed by a user; a step of obtaining actual work data, which specifies the work actually performed by each user with respect to the work; a step of comparing the actual work data with the standard value; a step of selecting any one of a plurality of merchandise or a combination thereof, based on the comparison result; a step of calculating increasing profit by using at least one of the selected merchandise; and a step of presenting to the user the content of at least one of the selected merchandise and the increasing profit.