Systems and methodologies are described that facilitate serving sector directed transmit power control in a wireless communication environment. Under certain conditions, an access point can have better data with which to determine appropriate power levels than an individual terminal. Accordingly, an access point can transmit power control information to one or more terminals supported by the access point overriding normal power determination procedures. In particular, power control information can be included within an assignment message that designates resources (e.g., frequency, time) assigned to a terminal. Power control information can be based upon SNR, quality of service requirements, interference information, any other relevant information or any combination thereof.