A system, method and computer program product are provided for various pricing techniques. Initially, data associated with a sale of goods or services may be received. A plurality of values associated with the sale of goods or services may then be calculated based on the received data. At least one of the values is then optionally compared to a low threshold and at least one of the values is also optionally compared to a high threshold, although any threshold may be used. Even still, the threshold may be altered based on the received data. Consequently, the price of the goods or services may also be altered based on the comparisons, wherein the price may be altered, at least in part, in a random manner. Further, the altered price may be output.