An image heating apparatus includes an endless belt for heating an image on a recording material at a nip; magnetic flux generating means, disposed opposed to an outer surface of the endless belt, for generating a magnetic flux to cause the belt to generate heat; a metal member disposed inside the belt and supporting a member which is disposed inside the belt; and a magnetic flux reducing member, disposed between the metal member and an opposing portion of the belt which is opposed to the magnetic flux generating means, for reducing a magnetic flux actable on the metal member.