A device for supporting a soft-bodied lure or bait includes a brace with a connector and a stop. Optionally, the brace is formed from a loop of wire. In such an optional embodiment, the connector may be formed by the loop. A stop may be sized and weighted to form weights. In an optional embodiment, the device may be received into an open-ended channel in the body of a lure or bait. In one such embodiment, the connector protrudes through one end of the channel and the stop protrudes through another end of the channel. A fishing line may be connected to the connector through a hook or the like received by the connector.