A hand-held device for transferring a film of material from a backing tape onto a substrate that includes a housing having a first housing member and a second housing member, as well as an application member around which the tape is guided and which is designed to be pressed against a substrate in order to transfer the film. The first and second housing member are mounted telescopically with each other such that in an extended position one of the housing members cover the application member and in a pushed-back position the application member is exposed for usage.