A folded and sealed cigarette coupon is inserted typically between the outermost face of a cigarette packet and its transparent overwrap. The coupon is fashioned from a flat blank divided by crease lines into a set of panels and extended at either end to create a corresponding set of flaps. The panels are quarto folded to form a substantially rectangular main body of the coupon with the flaps combining to form a grippable closure tab along one edge of the body, which can be torn off to open the coupon. The flaps making up the tab are equal in number to the folded panels, so that the thickness of the coupon remains uniform from edge to edge in both length and breadth.