An apparatus for determining the present position of a vehicle, by utilizing a visible-light communication system. The apparatus uses a visible-light communication beacon and video data representing an image photographed by one camera. The beacon emits a visible optical signal, thus transmitting position data. The visible-light communication beacon comprises a road-illuminating lamp and a visible-light communication apparatus, both secured to a lamp post. The vehicle has the camera and a vehicle position determination apparatus. The vehicle position determination apparatus demodulates the visible optical signal, there restoring the position data, and calculates the present position of the vehicle from the position data.