An image pickup apparatus which permits reduction of the thickness of a mechanism for holding an optical filter component and prevents failure of the optical filter component. A CCD is configured to convert an object image having passed through the photographic lens into an electric signal. A CCD plate holds the CCD. A CCD rubber is disposed on the object-side surface of the CCD, and an optical LPF is disposed on the object-side surface of the CCD rubber. An LPF cover is opposed to the CCD rubber in a manner sandwiching the optical LPF between the CCD rubber and the LPF cover itself. The LPF cover is supported by the CCD plate such that the CCD, the CCD plate, the CCD rubber, the optical LPF, and the LPF cover are combined into a unitary assembly.