A method of downloading a software object using a printable surface having disposed therein or thereon coded data is disclosed. Data indicative of the software object is downloaded from a server. Next, a print medium is received in a media feed path of a printer. The print medium includes coded data indicative of an identity of the print medium. A sensor module in the media feed path is used to sense at least some of the coded data, and the identity of the print medium is identified using the sensed coded data. A representation of the software object is next printed on the print medium. Association data associating the software object and the identity of the print medium is generated and transferred to the server.