Embodiments described herein provide for conserving bandwidth. A cluster of cellular devices is identified. Each cellular device in the cluster may be within a given proximity from at least one other cellular device in the cluster. A seed is selected from the cluster of cellular devices. A schedule associated with a content item to be distributed to the cluster of cellular devices is identified. The schedule identifies which of the cellular devices in the cluster receive the content item. A cellular tower is instructed to transmit the content item and the schedule to the seed. Upon receiving the content item, the seed may forward the content item to another cellular device in the cluster according to the schedule.