Invention Grant
- Patent Title: Business driven learning solution particularly suitable for sales-oriented organizations
- Patent Title (中): 业务驱动的学习方案特别适合面向销售的组织
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Application No.: US12714025Application Date: 2010-02-26
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Publication No.: US07974864B2Publication Date: 2011-07-05
- Inventor: William Christopher Draper , John R. Hubbell , Thomas Kenneth Stovall , Renata Marek , Brian Leighton Koldyke
- Applicant: William Christopher Draper , John R. Hubbell , Thomas Kenneth Stovall , Renata Marek , Brian Leighton Koldyke
- Applicant Address: IE Dublin
- Assignee: Accenture Global Services Limited
- Current Assignee: Accenture Global Services Limited
- Current Assignee Address: IE Dublin
- Agency: Finnegan, Henderson, Farabow, Garrett & Dunner, LLP
- Main IPC: G06Q10/00
- IPC: G06Q10/00

Abstract:
Disclosed is a business driven learning solution and related methods for managing the learning and training needs of a sales-oriented organization in a manner that is responsive to dynamic business needs. The invention employs modules of interrelated and interdependent business processes for the identification and prioritization of learning needs, the selection of learning approaches, the development of learning content, the coordination and delivery of learning instruction, and the overall management and administration learning efforts. Embodiments of the inventions disclosed include sales training objects to provide a template for sales training that is focused on a solution, and how to position and sell the solution, rather than on the products that make up the solution. As a result, the sales force is educated, understands the customers' business requirements, and is able to craft specific value propositions to a given customer with respect to that solution. Thus, the training is customer-centric as opposed to product-centric.
Public/Granted literature
- US20100205027A1 Business Driven Learning Solution Particularly Suitable for Sales-Oriented Organizations Public/Granted day:2010-08-12
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