A data warehouse may include a data set of items associated with a plurality of attributes. An input handler may be configured to receive selections of attributes and filter options and a placement of an attribute icon representing each selection within a segmentation model displayed within a results portion of a graphical user interface (GUI). A view generator may be configured to provide the segmentation model in the results portion, the model including a data set icon representing the items, provide an attribute list in a segmentation portion of the GUI including a list of the attributes, provide the attribute icon within the segmentation model based on the placement, and provide a flow indicator corresponding to the filter option associated with each attribute icon. A filter may be configured to obtain a subset of the plurality of items corresponding to each selection based on the placement and filter option.