A vehicular hood structure, which can generate more properly a load reaction to be inputted to a collision member, even if the collision member collides against the vicinity of an intermediate position between a hood general portion and a portion close to a hood front end edge so that a load acts to deform a hood inner panel of the hood general portion and a hood lock reinforce of a hood front end portion. A rear end portion of the hood lock reinforce is joined, at a leg extending to the hood back side at a portion spaced at a predetermined distance in the hood width direction, to a flat portion of the hood inner panel. In this hood inner panel, a crush bead is formed along the hood width direction at the substantially central portion of a skeleton portion in the hood length direction, and a small bead is formed at the substantially central portion of the flat portion in the hood width direction.