A vehicle lighting device is provided with: a lamp chamber defined by a lamp body and a cover; a light source unit including a semiconductor light emitting element as a light source and provided within the lamp chamber; a metallic heat transfer member attached to the lamp body and penetrating between an outside and an inside of the lamp chamber; and an air blower disposed between the light source unit and the heat transfer member so that an air blowing direction of the air blower directs toward the heat transfer member.