A load driving circuit is disclosed that allows a charge pump circuit to operate at an optimum step-up ratio without frequently changing the step-up ratio. The load driving circuit includes a step-up circuit; a current setting circuit that sets a value of an electric current to be supplied to a load; a constant current circuit generating a constant electric current having the set value; a determination circuit; and a control circuit. In response to a load current setting signal, the current setting circuit sets the electric current to be maximum, and decreases the electric current step by step down to a preset value. Each time the electric current is decreased by one step, the control circuit changes the step-up ratio according to the determination results of the determination circuit, until the constant current circuit supplies the set electric current.