A method for executing services over an enterprise service bus includes analyzing a message of a first service to a second service to determine a nature of a digital media object sent from the first service to the second service, analyzing one or more media rules to determine whether one or more intermediary services are to be performed based on the nature of the digital media object, and when it is determined that one or more intermediary services are to be performed, executing, after the first service and before the second service, the one or more intermediary services.