A method of treating a subterranean formation penetrated by a wellbore to mitigate the production of unwanted fluids from the wellbore is carried out by forming a treatment fluid containing at least one of an oil-wetting or water-repelling surfactant and a carrier fluid. The treatment fluid is then introduced into the wellbore. The treatment or treatments may be performed remedially or prophylacticaly. The treatment may include the completion and production of zones containing the undesirable fluid(s) and the deliberate formation of cones therein.