Invention Grant
- Patent Title: Method of marketing for absorbent paper products through branded print packaging
- Patent Title (中): 通过品牌印刷包装营销吸收性纸制品的方法
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Application No.: US11901981Application Date: 2007-09-20
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Publication No.: US07987984B2Publication Date: 2011-08-02
- Inventor: William Patrick Gipson
- Applicant: William Patrick Gipson
- Applicant Address: US OH Cincinnati
- Assignee: The Procter & Gamble Company
- Current Assignee: The Procter & Gamble Company
- Current Assignee Address: US OH Cincinnati
- Agent Christian M. Best; Betty J. Zea
- Main IPC: B65D85/00
- IPC: B65D85/00 ; B65D73/00
Abstract:
A method of communicating benefits to a consumer of an absorbent paper product, the method having the steps of: producing an absorbent paper product wherein the absorbent paper product includes a primary benefit and packaging the absorbent paper product for retail sale. The packaging includes a primary brand logo that is associated with an absorbent paper product and a secondary brand logo that is associated with a fabric softener.
Public/Granted literature
- US20080072465A1 Method of marketing for absorbent paper products through branded print packaging Public/Granted day:2008-03-27
Information query
IPC分类:
