The present invention is a beach equipment carrying apparatus which is used to carry various items needed and used when visiting a beach or similar location. The apparatus includes a frame member, which can be adjustable in height, on which a plurality of components and compartments can be connected. The present invention further includes a hanger or hangers which are mounted to the frame member and on which beach going materials can be hung, including beach chairs. The present invention can also include a number of straps connected to the frame member to be used as shoulder straps, support straps or straps to hold down items secured to the apparatus.