A system for dispensing a strip of absorbent product in the form of a roll, of the type comprising a roll, formed of a wound strip of absorbent product, axially delimited by a first lateral side and a second lateral side, a dispenser for dispensing the absorbent product in the form of a roll, of the type comprising a frame and a cover which is mounted such that it can move, means for holding and guiding the rotation of the roll with respect to the frame, which means comprise a first holding element for holding the roll and which is borne by the frame, and a second guiding and positioning element which is borne by the cover such that it is fixed in terms of rotation and which can be housed axially in a lateral housing of the roll, characterized in that the second guiding and positioning element comprises at least one projecting portion on which an internal wall of the second housing is able to slide for guiding the rotation of the roll if the roll is a complementary roll, and which is able to dig into the strip of product of which the roll is formed if the roll is not a complementary roll so as to prevent it from rotating.