A color adjustment apparatus includes a subspace setting unit, a non-adjustment region setting unit and a color adjustment unit. The subspace setting unit sets a subspace in a color space. The subspace includes an adjustment subject color, which is an adjustment source, and a target color representing an adjustment destination. The non-adjustment region setting unit sets a non-adjustment region in the color space. A color adjustment is not performed in the non-adjustment region. The color adjustment unit performs the color adjustment for colors in the subspace set by the subspace setting unit, based on a reference vector directing from the adjustment subject color to the target color.