This disclosure discloses a tag label producing apparatus comprising: a printing device; a transmitting/receiving device that performs information transmission/reception; a feeding device that feeds said tag medium; a coordination control portion; a communication determining portion that determines whether or not information transmission/reception has succeeded; and a decision portion that decides a feeding-stop condition for stopping feeding based on a feeding condition for the transmission/reception, and a feeding-condition for printing to a print area; wherein: said coordination control portion controls in coordination operations of said feeding device, said transmitting/receiving device, and said printing device so as to stop feeding based on said feeding-stop condition decided by said decision portion and to perform retry of said information transmission/reception when said communication determining portion determines that said information transmission/reception has failed.