A vehicle lighting apparatus includes a discharge bulb fixed to a reflector and a connector coupled to the plug of the discharge bulb and designed to feed power to the discharge bulb. The reflector includes a conductive film on the periphery of a bulb fitting opening for fitting the plug of the discharge bulb. The connector includes a metallic cover covering its periphery. On the conductive film of the reflector is arranged an elastic contact member composed of a conductive material for electrically connecting to the metallic cover of the connector. The elastic contact member includes a bulb pressing piece for pressing and biasing the plug of the discharge bulb toward the opposing inner peripheral wall of the bulb fitting opening.