In order to obtain an excellent color processing result by calculating an optimal white point in partial adaptation, first white point data which indicates white of a device is input, the first white point data is projected onto a predetermined curve, and white point data in the partial adaptation located on the predetermined curve is calculated using the projected first white point data and the second white point data located on the predetermined curve. Color processing of input color data is performed using the white point data in the partial adaptation, which is corrected in accordance with the positional relationship between the first white point data and projected first white point data, and the color reproduction characteristics of the device.