A drive circuit of an image display apparatus has a correction circuit for outputting driving data that is corrected on the basis of a correction value. The correction value corrects variation of brightness of a plurality of pixels. The correction is such that the number of pixels to be darkened by the correction when the driving data inputted for the plurality of pixels have a common first value is fewer than the number of pixels to be darkened by the correction when the driving data inputted for the plurality of pixels have a common second value larger than the first value.